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Home » Basics Of Media Pitching – Mark R Graham

Basics Of Media Pitching – Mark R Graham

Basics Of Media Pitching - Mark R Graham

Media pitching can be confusing and overwhelming to businesses, both small and large. Whether you’re a seasoned PR professional or new to the scene, crafting effective pitches that grab attention is critical for getting your message heard. Learning the basics of media pitching is an essential skill if you want your business – and brand – to stand out among all the noise. In this blog post, Mark R Graham outlines all the key elements needed for creating successful pitches that will help get your voice in front of decision-makers, garner press coverage, and make sure your brand stands out from competitors.

Mark R Graham Lists The Basics Of Media Pitching

When it comes to media pitching, there are a few key principles that need to be understood. Understanding these basics is essential for any successful media pitch.

1. Know Your Audience: According to Mark R Graham, knowing who your audience is and what their interests are will ultimately dictate the type of message you send in the pitch. It’s important to know whether the target publication or news outlet focuses on specific topics, how they prefer to receive pitches, and even if they have any preferences when it comes to style or format. Having this information beforehand can ensure your message is tailored specifically for them and will increase your chances of success.

2. Quality Over Quantity: This principle applies not only to the number of messages you send out but also to the quality of your content. It’s important to ensure that your pitch is well-written, relevant, and interesting. Furthermore, don’t forget to include all pertinent information, such as a link to your website or any additional resources you can provide.

3. Timing Matters: You need to be aware of the news cycle when sending out pitches – certain times of year will be busier than others, so it’s important to take this into account when deciding when to make your approach. For example, pitching a story in December may not get much traction due to the holiday season, but January would be more appropriate timing since people are starting afresh and looking for new stories after the holidays.

4. Follow Up: Once you’ve sent out your pitch, don’t forget to follow up. Waiting for a response can be nerve-wracking, but it’s important to stay persistent and not give up. It can take multiple attempts before you get the attention of an editor or journalist, so sending reminders is key.

These basics of media pitching are essential knowledge if you want to succeed in getting your stories heard by any kind of news outlet. According to a survey conducted by Cision, 68% of journalists prefer written emails as the primary contact, and 92% prefer a maximum word count of 500 words or less; also, 81% of journalists report that they respond within 24 hours when contacted via email. Additionally, a survey conducted by PR Newswire found that 81% of journalists believe that responding quickly to their pitches is the most important factor in successful media pitching. Finally, a study carried out by NewsWhip revealed that 66% of content sent to press outlets get no response whatsoever – so it’s important to remember, as per Mark R Graham, to be persistent and follow up on your pitches.

Mark R Graham’s Concluding Thoughts

Ultimately, having a thorough understanding of the basics of media pitching will help you to create effective and successful messages that get the attention of editors and journalists. According to Mark R Graham, by staying aware of who your audience is and tailoring your message accordingly, ensuring quality in both presentation and content, timing your pitch correctly, and following up consistently – you’ll be sure to get the results you need and make an impact with your story.